Engaged partners

June 4

As part of the programming announcement for Le Diamant’s inaugural season, Bernard Gilbert, General Manager and Programmer, took a moment to thank the many new and longstanding partners whose generosity has helped make Le Diamant a leading cultural institution.

Salle Hydro-Québec

The centerpiece of Le Diamant, Salle Hydro-Québec is the theatre’s main performance space: a versatile state-of-the-art hall that seats 650 spectators in the Italian configuration. The stage well has been designed to accommodate major productions, and the seating arrangement puts viewers at the heart of the artistic experience.

We are especially proud that Hydro-Québec has chosen to join the inner circle of our major partners. Hydro-Québec’s community engagement and arts sponsorship will be prominently recognized every day at Le Diamant.

— Bernard Gilbert, General Manager and Programmer

Nearly 80% of goal reached in major fundraising campaign

With a target of $10 million, Le Diamant’s major private fundraising campaign is ongoing. Three new partners have answered the call, pushing the project over the 80% mark. Cogeco came on board as an Associate donor, while La Capitale Insurance and Financial Services is taking its contribution to the next level by becoming a Builder donor. Fondaction, a partner since the project’s inception, has also joined this prestigious list.

The financial support of major donors has been crucial in getting Le Diamant off the ground. Our donor’s generous contribution to the construction of Le Diamant throughout the major private fundraising campaign clearly shows that Quebec’s big economic players are rallying around Le Diamant, a non-profit organization. After 15 years of hard work to get Le Diamant built, we are very proud to see our dream come to fruition.

— Bernard Gilbert, General Manager and Programmer

Crafting a strong brand image

The announcement of Le Diamant’s inaugural season was also an opportunity to unveil Le Diamant’s newly minted brand image, which will be rolled out today on all communication platforms. Developing the brand was a long-term project, and two key partners put their teams and strategic expertise to work to make sure Le Diamant’s DNA came across strongly on all touchpoints.

LG2 ׀ Brand image platform

After multiple meetings with Robert Lepage, Ex Machina creative director Steve Blanchet, and Bernard Gilbert, the renowned and award-winning creative agency LG2 designed Le Diamant’s new brand platform. The brief was to create a strong, distinctive, friendly brand image highlighting the prism effect and movement inherent in the kaleidoscope effects of a cut diamond. The iridescence and fragmentation nature of diamonds have a prominent place in the brand visuals.

SIGMUND ׀ Website

Sigmund, a Quebec City digital design and development agency that has worked on major accounts like EXFO, Village Vacances Valcartier, and Québec City Tourism, has been mandated to build a strong presence in the digital ecosystem for Le Diamant. By focusing on programming, it has successfully conveyed Le Diamant’s personality and distinctive character.

See our partners


Le Diamant would like to acknowledge the essential contributions by the Government of Canada ($10 million), the Government of Quebec ($30 million), and the City of Québec ($7 million) to construct this new facility at 966 Rue St-Jean. Le Diamant also wishes to recognize the invaluable support of the following donors: BMO Financial Group, Desjardins Group, Bell, Kabuchan International, Power Corporation of Canada, Hydro-Québec, Robert Lepage, Fondaction, Groupe Dallaire, La Capitale Insurance and Financial Services, Canam Group and Manac, Cominar, Cogeco, GM Development, Sanimax, and L. Jacques and Marie-José Ménard. We would also like to take this opportunity to express our gratitude to the partners who have been with us from day one, and continue to work actively to develop the project: Fondaction, Fonds de développement de la CSN pour la coopération et l’emploi, and Caisse d’économie solidaire Desjardins.